• April 19, 2016
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New offering will boost real estate agent productivity, buyer/seller engagement and sales

MANHASSET HILLS, N.Y., April 19, 2016 /PRNewswire-iReach/ — Innovation Incubator, Inc., a New York based startup incubator, has launched iCMALive beta, a next generation Comparative Market Analysis platform with direct integration into MLS data and an automated comparable property recommender. Real estate agents can now generate fully customized and branded CMA presentations from a single platform without having to go through the cumbersome exporting and importing of data from various MLS systems.

“iCMALive successfully leverages RESO Data Dictionary standards normalizing MLS Data to create an innovative CMA solution for agents,” said Jeremy Crawford, Executive Director Real Estate Standards Organization (RESO). “The new platform by Innovation Incubator, Inc. allowing the creation of CMAs in 3 simple steps demonstrates the power of industry standards and is precisely what RESO encourages — the implementation of data standards that facilitate software innovation and helps maximum efficiencies for real estate brokerages and their agents.

PropMix, a real estate big-data, deep learning, and smart app building platform, serves as the backend engine for iCMALive. PropMix’s key insights that power iCMALive include an automated comparable property identifier based on over 50+ RESO standardized parameters and a fair market value calculator customized to the comparable properties chosen by the agent. These along with many other insights such as an AVM, Price Trends, and propensity to sell/buy are also delivered by PropMix via APIs to empower the community to build more such apps.

In the spirit of empowering the real estate community, iCMALive is also available in a white labelled version for branded delivery by any MLS or broker to their members. Thus iCMALive and PropMix are opening new doors for MLS to monetize their data.

Matt Kumar, Chairman and Co-founder of Innovation Incubator provided a glimpse into the next version of iCMALive due to release in May 2016: “The next version will also provide seller and buyer tools to allow agents to actively engage and collaborate with their customers and will recommend CMA adjustments based on changing market conditions. These capabilities will challenge the status quo and create new ways for agents to improve customer satisfaction and provide end-to-end transaction support to their clients.”

About Innovation Incubator, Inc. USA

Focused on incubating to accelerate the first mile and guiding the journey to the last mile, Innovation Incubator creates and spins off IT solution companies with very large market valuation potential. Its portfolio companies include Cognub (aka Kreara Solutions). Innovation Incubator is a member of the IBM Global Entrepreneur Program and is headquartered in New York, with presence in Boston MA, Leesburg VA, Freehold NJ in USA and Trivandrum, Kerala in India.

Media contacts:

Antony Satyadas,
Innovation Incubator Inc.,

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