“There’s an insight for that.” “Don’t miss these essential insights.” “Are you getting the insights your business needs?” But what is the real definition of a Market Insight.

If you were alive in the year 2017, it’s likely you heard the word “insight” too many times to count — in fact, it’s become many innovation market testers’ favorite word. But what exactly does it mean?

It seems that the more it’s used, the more vague its definition becomes. Here, we’ll define what a market insight is, what it isn’t, how they’re best utilized and how you can get the best insights for your innovation.